I’m a digital marketer, front-end developer, and periodic designer.


Currently at Wipro Digital

Los Angeles, CA

Bryan Hwang

Digital Marketer. Front-End Developer. Designer.

Skills

Digital Strategy & Marketing
Frontend Development
Analytics & Design
Let's connect

Summary

Digital Marketer, Front-end Developer, and Periodic Designer at Wipro Digital • Previously at Accenture • Studied at USC • Runner • Foodie • Dual Citizen of US & Mexico (Bilingual)

Experience in digital design, digital transformation, customer experience, brand design, digital marketing, digital strategy, content marketing, content management, marketing effectiveness, marketing analytics, social media strategy, campaign performance, marketing operations, campaign optimization, a/b testing, database marketing, email marketing, inbound marketing, front-end development, agile project management, martech strategy.

Bag of Tricks

HTML, CSS, JavaScript, PHP/SQL, Tableau, Optimizely, Radian6, Google Analytics, Adobe Marketing Cloud, ExactTarget, MailChimp, SalesForce Marketing Cloud, Social Studio, Radian6, SEOMoz, Foundation, Bootstrap, Materialize.

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Days coding

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Lines of code

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Projects

Experience

Hybrid Marketing.

 Digital Marketing

Planning, budgeting, strategizing, and optimization of large digital campaigns (email, social, search, display) across multiple channels in different languages.

 Marketing Effectivness/Analytics

Hands on experience leveraging data visualization tools to extract insight out of raw data and presenting findings to leadership teams.

 Digital Strategy

Delivering a seamless omnichannel experience through MarTech design, implementation, and integration at a global scale.

 Web Development

Leveraging front-end web frameworks to develop applications and improve marketing operations and client/customer experience.

 A/B Testing

Application of A/B and multi-variate testing to understand marketing effectivess of email, paid search, social, and web page marketing collateral.

 Database Marketing

Use of CRM software for personas, lifecycles, product interest, segmentation (firmographic or demographic), and tailoring of marketing campaigns.

Education & Roles

Startup & Corporate.

Education

International Relations (Global Business)

Global Strategy, Global Leadership, Organizational Behavior, Leadership & Interpersonal Communication, Management Consulting, Communication Strategy in Business.

University of Southern California (USC)

Business Law

International Business, Employment, Finance, Contracts.

USC Marshall School of Business

Experience

Digital Marketing Manager

Digital Strategy, Full Front-end/Web Development, MarTech Strategy & Implementation, Global Social Media & SEM Strategy, Vendor & Agency Management, Multi Channel Analytics Reporting, Website & Campaign Optimization, Content Strategy.

Wipro Digital
2015 - Current
Senior Digital Marketing Analyst

Global SEO Planning and Strategy (North/South America, Europe, Asia), Account Planning & Firmographics, Client Driven Digital Campaigns, Multi Channel Data Story Teller, Project Management & Trainer, Web Application Development, Lead Profiling and Generation, Database Marketing.

Accenture
2013 - 2015
Digital Marketing Analyst

Client & Opportunity Centric Marketing Programs, Account Planning & Lead Profiling, Marketing Collateral Development, SEO Strategy (North America), Client Driven Web Analytics, Social Media Analytics, Event Marketing, Project Management.

Accenture
2012 - 2013
Co-Founder

Developed an online education platform used by students at over 50 California universities.

ClassNotes2Go
2009 - 2011