Data is intuitive, yet abstract.
It can help us narrate stories and improve customer experiences.


Digital & Content Marketing Manager, @WiproDigital

Los Angeles, CA

Bryan Hwang

Digital Marketer. Analytics. Front-End Developer.

Skills

Digital Strategy & Marketing
Frontend Development
Analytics & Testing
Let's connect

Summary

Digital Marketing Manager and Frontend Developer at Wipro Digital • Previously at Accenture • Studied at USC • Runner • Foodie • Dual Citizen of US & Mexico (bilingual)

Data is all around us. It can be intuitive, yet abstract. It can help us narrate stories and discover customer experiences. My passion is to extract insights, test ideas, build, design, and leverage lessons learned to launch successful global marketing programs.

Experience in digital marketing marketing, digital marketing strategy, content marketing, marketing effectiveness, content marketing, marketing analytics, social listening, campaign performance, analytics reporting, marketing operations, campaign optimization, multivariate testing, database marketing, email marketing campaigns, and project management.

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Days coding

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Lines of code

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Projects

Experience

Hybrid Marketing.

 Digital Marketing

Planning, budgeting, strategizing, and optimization of large digital campaigns (email, social, search, display) across multiple channels in different languages.

 Marketing Effectivness/Analytics

Hands on experience leveraging data visualization tools to extract insight out of raw data and presenting findings to leadership teams.

 Digital Strategy

Experience developing impactful marketing plans to create value at a global scale through content industrialization and multi-level digital channels.

 Web Development

Leveraging front-end web frameworks to develop applications and improve marketing operations and client/customer experience.

 A/B Testing

Application of A/B and multi-variate testing to understand marketing effectivess of email, paid search, social, and web page marketing collateral.

 Database Marketing

Use of CRM software for personas, lifecycles, product interest, segmentation (firmographic or demographic), and tailoring of marketing campaigns.

Education & Roles

Startup & Corporate.

Education

International Relations (Global Business)

Global Strategy, Global Leadership, Organizational Behavior, Leadership & Interpersonal Communication, Management Consulting, Communication Strategy in Business.

University of Southern California (USC)

Business Law

International Business, Employment, Finance, Contracts.

USC Marshall School of Business

Experience

Digital & Content Marketing Manager

Heading digital and content global marketing strategy.

Wipro Digital
2015 - Current
Senior Digital Marketing Analyst

Global SEO Planning and Strategy (North/South America, Europe, Asia), Account Planning & Firmographics, Client Driven Digital Campaigns, Multi Channel Data Story Teller, Project Management & Trainer, Web Application Development, Lead Profiling and Generation, Database Marketing.

Accenture
2013 - 2015
Digital Marketing Analyst

Client & Opportunity Centric Marketing Programs, Account Planning & Lead Profiling, Marketing Collateral Development, SEO Strategy (North America), Client Driven Web Analytics, Social Media Analytics, Event Marketing, Project Management.

Accenture
2012 - 2013
Co-Founder

Developed an online education platform used by students at over 50 California universities.

ClassNotes2Go
2009 - 2011